Confessions of a Parasitologist- Campaign

Using the data from our Confessions of a Parasitologist survey, we were asked to craft an unexpected, intriguing and sticky story to help promote Vetoquinol and encourage repeat engagement with the brand at the WAAVP conference. We wanted to use the data to tease people into the world of Vetoquinol. At each interaction we wanted to drop a bit of information… but not the whole story.  Leaving gaps in their knowledge will keep them coming back and wanting to know more. Like a badly scripted movie that you just can’t switch off because you just must know how it ends… that’s the experience we wanted to deliver with our Confession of a Parasitologist campaign.